Radio Allows You to Reach Into the Employed Sector

Are you an employment professional? Tired of running help-wanted display ads for weeks with little or no success? Cumulus Radio can now help you break this vicious cycle with the newspapers. Save yourself both time and money and discover a new way to recruit your employees. Read on...

Huntsville and North Alabama are statistically at full employment, which means that companies seeking new employees face the challenge of recruiting these new employees from the “already employed” sector.  In other words, companies recruiting new employees have to take them from other employers.

You do not reach the “already-employed” by advertising in the Help Wanted classifieds.  The people reading the Help Wanted classifieds are, generally, the unemployed.

You must reach people at their jobs, at their homes, or during their daily job commute.  With full employment, the only “pool of applicants” available comes from those folks with a job!

Radio Allows You to Recruit Away from Your Competitors 

In the Help Wanted Classifieds, employment ads are grouped together by industry.  The Classifieds invite comparison shopping with this practice.  In radio, all advertisers are given competitive separation; you’ll never hear two different soft drink ads back-to-back, or two movie ads back-to-back.

Radio Reaches People Numerous Times with Your Message

The key to success in advertising is repetition-repetition-repetition.  When running a Help Wanted classified, employers are “advertising” for new employees.  However, most employers run a Sunday Help Wanted classified – once!  The Cumulus Radio Job Connection ensures that employment advertising is heard repeatedly, and on more than one day!

Radio Allows You To Recruit 24 Hours A Day 

The Cumulus Radio Job Connection runs from 6Am to Midnight, reaching shift workers, reaching listeners missed in the morning or in the afternoon.  Newspapers are read early in the day and then discarded.

Radio Allows You to Target Your Applicants 

Newspaper targets – everyone.  However, newspaper readers tend to the over-50 readership.  It is harder to reach the younger, entry-level worker with newspaper.  Radio stations are all targeted:  younger, older, male, female, etc.  The Cumulus Radio Job Connection features stations that can reach the younger employee much more effectively than the newspaper.

Radio Creates a Great Public Relations Campaign for Your Company

All the listeners to the Cumulus Radio Job Connection hear your company’s ad, not just prospective job applicants.  With the Help Wanted classifieds, only those actively seeking employment are exposed, there are no “casual readers” of the Help Wanted classifieds.

With the Cumulus Radio Job Connection, you may get word of mouth referrals – a potential candidate’s family member, spouse or friend may hear your radio ad and pass along the news.  Those kind of referrals won’t happen with Help Wanted classifieds.  In addition, with the Cumulus Radio Job Connection, you can tell fully-employed workers how great your company is.  Listeners may not be potential applicants, but they might remember you 6 months later when they are seeking new employment!

Radio Creates Immediate Response

You don’t have to wait until Sunday to get a response.  Your ad will run multiple times on multiple days.  Potential employees can immediately directed to your web-site, or encouraged to e-mail resumes and cover letters.

Radio has a huge “networking effect”

Everyone listens to the radio, not just those people looking for employment.  Your ad will be heard by the friends and family of those people looking or jobs.

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